Logo & Branding
Challenge
Hermitex needed a branding refresh to improve customer engagement and streamline navigation. The existing design lacked
a cohesive aesthetic, making it difficult for customers to connect with the brand.
Goal
Develop a visually compelling design that enhances brand identity, and aligns with modern aesthetic standards.
Solution
I created a comprehensive branding refresh, including new design element typography that better reflects the brand’s essence.
Before
Boring & Disengaging




Getting Things Underway
The client lacked a specific vision but requested an aerospace theme. With an open mind towards concepts, I provided several initial ideas for their consideration.
Official Branding Standards
Tone of Voice
Technical & formal
Color Palette
Two different hues of blue to evoke a sense of reliability & security
Typography
Futuristic & clean
After
Eye-catching & Simple, Yet Exciting







