Logo & Branding

Challenge
Hermitex needed a branding refresh to improve customer engagement and streamline navigation. The existing design lacked
a cohesive aesthetic, making it difficult for customers to connect with the brand.

Goal
Develop a visually compelling design that enhances brand identity, and aligns with modern aesthetic standards.

Solution
I created a comprehensive branding refresh, including new design element typography that better reflects the brand’s essence.

Before
Boring & Disengaging

Getting Things Underway

The client lacked a specific vision but requested an aerospace theme. With an open mind towards concepts, I provided several initial ideas for their consideration.

Official Branding Standards

Tone of Voice
Technical & formal

Color Palette
Two different hues of blue to evoke a sense of reliability & security

Typography
Futuristic & clean

After
Eye-catching & Simple, Yet Exciting